MICHAEL MCCOOEY CREATIVITY
ART DIRECTOR / SENIOR DESIGNER

Concept/Art Direction

These “mood boards” show some of my process for conceptual work these work as initial look and feel documents for the client as well as key art/ art direction for the brand identity.

1cPRI_environment boards1.jpg
2cPRI_environment boards2.jpg
3cPRI_environment boards3.jpg
_hybrid B-04.png
_HYBRID_A-03.png
By Nature Mood Board_r5_b.jpg
FOX_Mood Board_r3_MM -03.jpg
FOX_Mood Board_r3_MM -01.jpg
FOX_Mood Board_r3_MM -02.jpg
PAL_Moodboard_r1_mm_a.jpg
PAL_Moodboard_r1_mm_e.jpg
PAL_Moodboard_r1_mm_b.jpg
KINDLY1_MOOD_BOARD.jpg
SOULLEAF_PACKAGE_MOCK1.jpg
SOULLEAF_PACKAGE_MOCK2.jpg
SOULLEAF_PACKAGE_MOCK3.jpg
CL_PACKAGING_NEW BRAND_SUITE_CRAFT_RATIONALE.jpg
CL_PACKAGING_NEW BRAND_SUITE_CRAFT.jpg
CL_PACKAGING_NEW BRAND_SUITE_SIDE PATTERN_RATIONALE.jpg
CL_PACKAGING_NEW BRAND_SUITE_SIDE PATTERN.jpg
CL_PACKAGING_NEW BRAND_SUITE_SPOT_VARNISH_RATIONALE.jpg
CL_PACKAGING_NEW BRAND_SUITE.jpg
CL_PACKAGING_NEW BRAND_SUITE_TYPOGRAPHIC_RATIONALE.jpg
CL_PACKAGING_NEW BRAND_SUITE_TYPOGRAPHIC.jpg